Above the bridge
Above the bridge
Episode 138 JACHROME (Video and Content Creator)
Discover the transformative journey of Jachrome, a leading influencer from Hawaii, as he navigates the fast-paced and often unpredictable world of social media. We promise you'll gain insights into his rapid rise across platforms like Instagram, TikTok, YouTube, and Twitch, powered by his marketing acumen from UH West. Jachrome shares his strategies for keeping an audience engaged even amidst the challenges, such as managing hate comments during live streams and finding the balance between public visibility and personal privacy.
Join us as we unpack the exhilarating yet challenging dynamics of influencer life, from approaching strangers for spontaneous content to dealing with the public's changing reactions as Jachrome recognition grows. Listen to fascinating anecdotes about navigating collaborations with other creators and the unpredictable nature of such partnerships. Dive into humorous discussions about regional stereotypes in dating within Hawaii, and be inspired by his heartwarming experiences with the spirited youth of Waianae.
Finally, explore Jachrome aspirations influenced by creators like Mr. Beast, as he seeks to make a community impact through effective social media monetization strategies. We discuss the importance of consistency, understanding audience dynamics, and the responsibility of shaping community values positively. This episode is underscored by a shared commitment to humility, aloha, and genuine engagement with audiences.
aloha. Welcome to another edition of the above the bridge podcast. I'm your host, thaddeus park. First thing I want to do is shout out our sponsors uh, defend hawaii. They've been with us from the beginning. Go check them out. They have a store in Windward Mall called no One. They also have a website. Go check out their website, defendhawaiicom. They got some new after Christmas drops and some new stuff for this season. Go check them out at DefendHawaiicom. Use promo code ATBPOTUPON Check out, you'll get 15% off, whatever you order. I just ordered this dry fit hoodie, so go check them out.
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Speaker 2:If you're new to the channel or the podcast, please like, subscribe, leave a comment. It matters. So I appreciate you guys and thank you for always tuning in Aloha. Okay, this week I'm welcoming to my show one of the top influencers in Hawaii and you guys see him on Instagram or in the clubs or on the streets or at Honolulu Hale. Jack Rome, what's up man?
Speaker 1:Yes, what's up, guys? How's it?
Speaker 2:Bro, I'm super stoked to have you on and I've been, like I just said earlier, I've been a fan of your content and I'm impressed with how much you're putting local people in in front of the camera and and it's been fun to watch. Bro, how did you even get started doing all this kind of stuff?
Speaker 1:yeah, guarantee, um, so thank you for having me. First of all, I really appreciate it and I love supporting local artists, local content creators and stuff. Which is amazing, how I started doing this is I got inspired from, like my other friends that started to do this kind of small stuff like YouTube, tiktok, instagram, all that good stuff and then I just started to post kind of videos and a little behind the stories with me. I graduated from UH West in marketing and accounting, so marketing was like one of the biggest things that I learned and I developed. So implementing that into social media is a big aspect, right. So starting to do it and then implementing a lot of Gen Z current kind of stuff, you know, and yeah, that's just how it started and it's going pretty good so far yeah, it is, and you kind of blew up.
Speaker 2:You got like a lot of followers and what I impressed the most with is how often you put out content. I know from personal experience it's not easy to do, and to be that consistent is a lot of work and a lot of time. How has it been for you doing it that consistently?
Speaker 1:oh it's crazy. So, like my key um, I'll need to say my key learning points is to always schedule it and always just have projects lined up. Like if you notice from my um stories and my all my videos and stuff, sometimes I post like different types of clips here and there is because it's all like pre-recorded and stuff and I don't want to be like those influencers were, like I keep posting a bunch of new stuff every time because it will burn me out. You know, and that's what all the content creators do is like we're always posting new stuff and we're getting burned out and in 75, 75 of the time we just don't do it anymore. So I learned that from before and I just started to be consistent of what I still do and still pushing out pretty good content.
Speaker 2:So yeah, yeah, and I've learned that too. Consistency is the key, and as you build momentum, momentum can stop just with like missing couple days or a couple weeks. It is a thing, bro? It's definitely a thing, and you built up your instagram follower, but do you have tiktok also?
Speaker 1:yeah, I have tiktok and I'm starting to do youtube on tiktok, though I I started it recently, so I don't have much followers they only have like 9,000. But Instagram is one of my biggest platforms here and also have I'm starting to do Twitch again because it got banned and YouTube is also there yeah.
Speaker 2:How'd you get banned?
Speaker 1:Oh, like it's, I was just streaming and then after that there's a lot of people who have those hate comments and stuff and then some of my friends just flame on it Big, big, crazy drama and then I got bad.
Speaker 2:Which is what A live stream when you're playing video games.
Speaker 1:Playing video games or like doing online anything online, so like you can even do IRL work and stuff, or like just even like this you know people do that, so yeah shit, I didn't know that.
Speaker 2:So they can actually ban you. So somebody's like kind of watching or somebody turned you in yes, and it's also just like t too.
Speaker 1:Brock Cruz got banned for like shadow ban for a bit because he was oh, I know it was him and Ray. They were streaming and then they were just like, oh, they were just talking, bash stuff to each other and then bang, ray got banned. I was like Ray got banned.
Speaker 2:Brock Cruz goes in hard on Ray.
Speaker 1:I don't know how he never get I know that's crazy, but watch what you say, brock, I guess so yeah.
Speaker 2:I don't know, I don't understand, like the whole hating on people there. I guess. So video games like I can see how people hate on each other, talk shit. I'll play Madden and somebody from somewhere is talking shit and I get super riled up and say, oh okay, where you live, and it's some it's probably some like eighth grader that lives in wisconsin.
Speaker 1:Like that's true. The internet, bro, they just have crazy people yeah so what were you worried about that tiktok man?
Speaker 2:because my daughter was ready to fucking lose it.
Speaker 1:Yeah, same Cause. Well, as content creators. You know that's people's type of income. I have a lot of friends that has businesses that rely on TikTok where they push out their content, and other content creators that get paid from TikTok. So once I lost it too, I I personally use TikTok. I personally use tiktok. That I personally use um cap cut. That's my main source of editing my videos and with tiktok ban, that also got banned because it's affiliated with tiktok, so that sucked and then I didn't even know that yeah.
Speaker 1:So like once that shut down, I was like, oh my god, I can't edit my videos anymore. How am I gonna do this?
Speaker 2:I was panicking too, so but, it's back yeah, thank god, it was funny because my daughter and her whole volleyball team, they were so mad and so like what are we gonna do? I was like read a book or like what do you mean? Like it's a fucking app. I I just I didn't know how involved, like not just my daughter but her, like all her friends, is, they're like this is my life, we're addicted. I'm thinking like I'm glad it's bad. And then the, the jubilation they had the next morning when it was back on was next level. It was like christmas bro I didn't get it.
Speaker 2:I don't get it bro yeah, no, it's these kids.
Speaker 1:They. They love tiktok, bro, like they're always on it. Even my friends them like we're always talking about tiktok, we're doing all this content stuff. I'm like if they lose it, oh my god, it's like.
Speaker 2:It's like something else for them yeah, and I was the last uh person I had on my show, like I watched girls in the middle of the aisle in target like making dances, and I'm just like, bro, what is this world coming to? You guys? Don't do that shit, though, right? Oh, I think recently, oh you do do dances, I see them.
Speaker 1:That's right. That was two. I think I have some more coming up.
Speaker 2:It's in the queue, so what you got, okay, do you guys? I don't know, like my daughter, I for one, I don't know how they learn the dances, I don't know if they're like at home, like in the room, like practicing or choreographing with each other, because I know they learn it from TikTok. But do you like take time and learn the dance with, like your friends? Oh, you are one of them.
Speaker 1:No, my friends just messaged me. They're like, jero, let's do this. Tiktok, it's a dance. I'm like no, and then they kept pushing us. Okay, so we went up. We didn't even rehearse or anything, we just went out and we just tried. We just kept practicing and practicing and it took like how long did it take Like four hours, oh shit took like how long did it take like four hours, oh shit, yeah. Well, at least, she's with girls and you like you it wasn't just like you and your homie doing it, yeah, so it's not like weird but yeah
Speaker 2:oh, it's a group, so we're good yeah, when you first started making content, how much were you nervous or not nervous being in front of the camera? Was it something that comes naturally for you? Or you're like okay, I got to figure this out, I'm nervous. I know putting yourself out there isn't always easy for some people. At some times, was it easy for you?
Speaker 1:Oh no, it was very hard. So if you watch a couple of my first videos, I was very like stuttery, uh, I didn't know how to talk to people and I'd even talk to the camera, like it was so difficult for me to even like get my lines right. And then I was like, oh my god, I messed up, messed up, messed up. It took me a while and then, like now, when I just kept doing it, I kept practicing, it went through like it took almost like three to four months just to make it like how I am right now.
Speaker 2:So experience is a big key I would say and with anything, as you do it more it comes a lot easier. But it's hard like I know just even uh, doing my podcast out, if I watch my first episodes, even till now, like I'm always trying to evolve and get it better, but it it changes and you get more comfortable. But you go up to random people, man, that's even like have you had any kind of drama like? Or girls, just like, wow, what is this guy like? Because you go up to like hot girls or you're in the club or whatever is like, sometimes it could get kind of kind of sketchy, you know, I mean like yeah no, well, when it first started it, yeah, everyone was like who the heck are you?
Speaker 1:why are you going up to me, you're doing all this kind of stuff? I'm like, oh, I just I'm starting out doing influencing stuff and, yeah, at first it was so awkward, even recently till now, like I have a lot of rejections whenever I ask people if I want to, if they want to be in the video. Yeah, it's especially like I guess they don't know. I guess people get scared of what they're gonna say in front of the camera, right, because they get viral. And then there's that other aspect too, where people know me already and then they really want to be in my videos. But, yeah, it's like it's a good level right now, but before, yeah, it was like hella rejections and I did it ever since. When it was like when it first started, it was like through public, like I just went up to all I'm on to random people, or like wiki key to random people. So, yeah, and that's my cameraman too was like nervous. He's like oh bro, you sure you want to do this? I'm so scared.
Speaker 2:I'm like I like me too it worked out and I think now people I mean you got a lot of people following you and people, like you said, are starting to want to be on your videos, so they're probably seeking you out. But also, when you ask them, they probably are stoked like oh, that's the guy you know. I mean like yeah, all right, have you been getting noticed a lot, and not like celebrity, but kind of like a celebrity, you know, I mean to be honest, almost every day. Every day I go out.
Speaker 1:I'm like at first it was like, oh pretty cool, right, but now I have to get used to it. It's a different type of lifestyle now. When I want to go be a normal person and just go shopping, I get noticed quick and I was like, oh okay, but it's good in the beginning but now it's's like I kind of miss my privacy a little bit.
Speaker 2:but I have to learn from it and yeah, it's yeah well it's what you signed up for, man I know it's part of the work hey, it's fun to watch, though, and I think the more you keep doing it, yeah, you're probably gonna have a lot, lot more hard of a time not being recognized.
Speaker 1:Yeah, big time, even though if I try hard, they still would see. Yeah.
Speaker 2:What was the most drama or weird situation you were in trying to do these videos and stuff Drama- or weird situation there was so many and it wasn't even from me. It was from braw cruise that I can expect yeah, I think it was okay.
Speaker 1:Braw cruise, if you're watching this guarantee, oh, like, okay, so it was. The most weirdest one was when we were at Sandy's has to be Sandy's. And then I don't know if you remember that one video, that 76 South girl, oh, yeah, yeah, when it blew up from that. So right after that they had a big fight and then when she came back into the show she was just saying a lot of negative stuff, being very oh, I'm so sorry if she's watching this. She's been very ignorant and it made the whole like workflow like bad, and me and brock cruz was like, oh my god, okay, we're just getting roasted at. We're like we're trying to make this like a good podcast, but it wasn't working out and yeah that's nuts.
Speaker 2:I always think, like if you go up to a girl and then their boyfriend is like angry or something. It's like what are?
Speaker 1:you guys doing?
Speaker 2:why are you talking to her like?
Speaker 1:I know it's so bad the drama here and I kind of expect it in hawaii. Yeah, yeah, hawaii.
Speaker 2:Yeah, I do like your red flag Conversations Because I'm always interested what girls have to say their red flags are. What would be your red flags For girls?
Speaker 1:My red flags for girls. What's a red flag for a girl? Um, hopefully this doesn't go viral. Um, for me, the biggest red flag in a girl is if she has some sort of mental illness, but not the type of mental illness where it's like you're crazy, crazy, I mean kind of is, but like if you are, if you have mental illness and you're seeking for help and you're working on it, that's okay, because I know there's a lot of people that grew up or like have mental illness genetically. But if you just have mental illness genetically, but if you just have mental illness and you're just absorbing that into your whole life, that's a big red flag non-medically mental illness.
Speaker 2:Non-medical mental illness yes, I know exactly what you're talking about I'm gonna give an example.
Speaker 1:If she is worshiping rocks like crystal rocks, trying to say like this is my intuition, this is where my this is, um, this is my vertical, this is my signs and stuff about it.
Speaker 2:Big red flag all right, I, I definitely know girls like that or zodiac we're not the same zodiac sign and that kind of all.
Speaker 1:Right, y'all not not going with that, that's good okay, I I definitely understand what you're talking about.
Speaker 2:I've definitely been around and in situations with girls with mental illness not not medical mental illness, just dumb bitch syndrome, I don't know. There you go, that's the best way to say it. Yeah, I'm gonna get canceled too. Now I'm gonna get banned, it's okay it's okay, it's all right also okay.
Speaker 2:You also asked the girls what where, like the best dudes are from. So I I want to ask you the same question both ways where do you think the best girls are from in Hawaii and where do you think the worst girls are from in Hawaii?
Speaker 1:oh my god we gonna get.
Speaker 2:We gonna get in tonight. I'll tell you mine as well.
Speaker 1:So we both going down okay, oh my god, shoot the Current. Okay, currently, not last Year. Currently the best girls Will be coming from Uh, uh, like Shoot Waikiki side. Oh, that's a good one. Okay, like shoot Waikiki side.
Speaker 2:Oh, that's, a good one Okay.
Speaker 1:Yeah, like their form, their set. They're very good. Good looking, Good communications, that's good. The worst has to be oh God, I hope people won't see. Oh my god, I hope people won't see. Um, uh, the worst would be in ever beach now I'm sorry, oh, ever beach okay because originally my first answer the best girls where I came from was from ever beach.
Speaker 2:Now it's after never beach something must have happened then yeah, all because of that video that circulated around oh, all the crazy eva beach girls came out the woodwork yeah, all right, now they're glorifying it they owning it. Uh, okay, for me the best girls I would say is probably oh well, let me start with the worst girls. I would say I'm from Kaneohe, so guarantee Kaneohe girls no deals drama what they're from Kaneohe, it's just in their DNA and. I can speak on this with experience and I have known multiple tests. I've done multiple tests with that theory as well as my friends, so I don't.
Speaker 2:Yeah, kaneo girls, they're nuts um as well as the biggest one for me is maui, maui girls.
Speaker 1:Yes, why is that?
Speaker 2:maui girls are for one. They're not on the island, yeah, so their only connection to you is internet and they can do a deep dive. And, bro, maui girls, when they they have zero filter and they can scrap, maui girls can scrap and they'll hit dudes. They don't give a shit. What? Yeah, from me, personal experience. What is it? Yeah, personal experience Theoretically, but Maui girls they'll. Yeah, I've had situations with maui girls that, uh, they're top, they're, they're the number one. No good that's crazy.
Speaker 2:Yeah, and their pigeon is so different, you know, compared to us oh, they're mocha hauntus brah like they they run the yeah, and they, they can smile and talk it and swing at the same time. Brah, yeah, they're fun, but oh, it's like the level of crazy is. You know how like dudes they?
Speaker 2:they judge the level of crazy for how much fun they're being like together with and yeah level of crazy like tilts the scale every time, bro 100 yeah, so if you ever go, maori and you start busting out your mic and doing doing your thing, just oh, you may get swung on and just say, just remember, I'm telling you now, if it happens okay, good, good, I'm gonna get security with me yeah, yeah, but the best girls I don't know, I guess probably anywhere other than maui, and yeah, that's good, that's good.
Speaker 2:That's good Bro. That's funny Bro. I had a recent well, I guess like a couple months ago, I got to meet you in person and we got to do some fun with the youth in Waianae Ray.
Speaker 1:Maraj hooked it up. Oh bro, we own that shit. Right.
Speaker 2:Didn't we do good? Like those Waianae kids was trying to take us out, though yeah, oh my.
Speaker 1:They have speed and stamina, though.
Speaker 2:That's the main thing wow, that's gassy now dude same bro that was. I had a lot of fun, though. That was fun for me especially because I got to meet a lot of influencers that I've been following and got to meet in person and see how they're really like, and it was a pleasant surprise because a lot of those influencers are what you see. They're not fake, they're not faking it on their content and they have that same aloha and fun their content and they're. They have that same aloha and fun and brah. It was fun that ray put that together and gave us opportunity to connect with those young kids and they were super stoked that you interviewed them. Like you could tell it was like a big deal for them. Did they respond to you like after you posted and stuff?
Speaker 1:yeah, after I posted they were like where's arzo? And hurry up, post it, post it, post it and stuff. They were like where's Arzo? Hurry up post it, post it, post it and stuff. They were like, oh my God, just all love for them and yeah, I really appreciate him. And they kind of blew up too that one song that I put for them. What's your favorite local artist? Yeah, that one kind of blew up too.
Speaker 2:So yeah, oh, that's super cool. Pretty fun it's kind of a little awkward, like as soon as I came home, like I had like a bunch of uh, those kids started following me and then, oh my god, what? What do I do? Like? Do I follow them back, or is that weird? Like I just leave it alone, like I don't?
Speaker 2:know, yeah, it's like. It's like even my daughter's volleyball teammates will like follow my instagram and I'm like ah, I don't know if I follow them back, like maybe when they turn 18 or something like just yeah, keep it cool.
Speaker 2:You know what I mean but you want to do more stuff like that and be out in the community and kind of, because social media is such a big part of the youth now, I'm sure a lot of those kids are starting to take notice of you and want to do it also, maybe connect with them to help, help them do it the right way, you know I mean yeah, of course, like um, that's my main project right now that's coming up in 2025 is more outreach towards the community and then like helping out with the um youth because yeah, I think on my instagram my tiktok like around, was it 65 percent of my followers are kids like younger than um, uh, like 20 and stuff.
Speaker 1:So yeah, it's a it's a major big impact because a lot of kids go on tiktok, instagram and stuff.
Speaker 2:So that's a good outreach big time you ever get nervous about what you're saying and putting out there like, oh shit, is this gonna?
Speaker 1:yeah, so like it depends to like what they really want. So if it is like a kid or something, I don't ask them the red flag stuff at all yeah, yeah, because that's already a big no-no.
Speaker 1:I ask them like more um kid-friendly stuff, like what is your favorite local artist, what is your kind, and then for towards like the club era and all the club stuff. That's where I ask my red flag stuff. So I kind of know how to watch my um demographic and my viewers, just so I can make sure it is doing the right thing, you know so yeah, that works and yeah, it's kind of rough to navigate through that kind of situation.
Speaker 2:if you were to give any advice for anyone trying to do this and how to build a following, because there's so many different, there's so many stuff out there like you can buy followers, you can follow this algorithm or here's little tricks, what you can do to grow your Instagram or whatever and they have ads all the time, and what would be your advice to do it kind of organically, how you grow in Arizona.
Speaker 1:Yeah, of course, so organically. How I've been doing it is always network. So once I started this, I started with hawaii entrepreneurs first, and that's where I kind of saw your page and other people. Then we link up towards them and then I have other people, not just from here, also from la california was. I met businesses and other influencers there from DM messages and then they referred to me and then it just kept spreading and spreading organically. And it is true where the algorithm is there, like you have to keep consistently posting of what you do because that's where you're going to reach out. But if you really want to grow, grow you're going to have to expand your network with the people rather than towards social media. So, like every time when I'm doing interviews or every time when I'm doing like some big events, I pull out my instagram and then start networking and then that's where the shares and where it's going to go organically.
Speaker 2:It's a lot of work and people don't understand that and everybody thinks it's a oh, he just knows plenty of people or something. But you're creating it a little bit at a time and watching it grow. It's definitely not something that happens overnight, unless you're like a movie star or like a pro athlete or something happens overnight, unless you're like a movie star or like a pro athlete or something.
Speaker 1:Yeah it. It takes really long time and it takes time to get where like the highest level is, and sometimes, you know, I get impatient where it's like, oh my god, you know, I don't know if I'm doing this. Sometimes I have doubts, but you just got to keep pushing it. You know that's my biggest advice because, yeah, I have a lot of friends where it's like oh, you know, I'm not motivated to do this or that, so just keep, just gotta keep doing it. That's the main advice. I would say, oh, nice.
Speaker 2:Have you ever got a pushback or hate and negative comments and all that kind of stuff like directed at you personally?
Speaker 1:um, sometimes me personally, but most of the time is like with the interviews. So, like, sometimes they're like saying like, oh, that's broad, or like they get flash flash on me. Sometimes they even post of me I don't know if you see it on instagram um, yeah, I have so many and it's just crazy, to be honest. But, um, that's part of growth, to my opinion, and that's how you know you're succeeding is when people are hating you.
Speaker 2:So I definitely am a firm believer of that. How did how did you handle navigating it? Because I wasn't too good at first. I get caught in and react and then I'm realizing I'm just arguing with someone who probably has in his mom's basement with cheeto fingers trying to talk shit, and yeah, he's getting the best of me when I'm and I'm letting him. But how would you navigate that without? Would you just brush it away or like, did it affect you at some point?
Speaker 1:yeah, in the beginning it affected me at some point because, like, I believed that this was, this was really good and stuff. And then people started to bash on it and then, yeah, it affected my toll and my mental being, mental illness, but but towards time, like it just keeps happening and then, like I'm seeing more of like the positive aspect than the negative aspect, you know so, and right now it's like I still get plenty, like even like right now I've been looking at it, but it's just like it is what it is and you just got to keep. You just got to keep doing it, because in person you're not really gonna, they're not really gonna bash on you, they're just gonna, like, judge you and look at you. The real people that will be supporting will be the one going up to you like hey, bro, I love your content, that's what you gotta go for, yeah so that's, that's the motivating factor.
Speaker 2:Oh yeah, big time. Well, in the future, what do you see yourself taking this? I know this is always something that can grow. Where do you want to take this in your future? I know you probably have some goals and projects like when do you want to see yourself in the next couple years doing this kind of stuff? Oh, wow.
Speaker 1:Well, that is a big question Long term. How I really want to see this is I don't know actually, because right now I'm kind of working on the small steps, like doing a little bigger projects, getting a little step stole, but the main like goal, goal, I would say, is to be more like Mr Beast.
Speaker 1:That's kind of like my main goal in Hawaii, or like I'm helping out the community. I'm doing what I love to do and towards with social media, because that is my main inspiration. Where I got all my influencing stuff was from Mr Beast. He did like street interviews at first, he did YouTube, he did all that content and now he's like giving millions of dollars to people.
Speaker 1:So yeah that is something where I get motivated from and it's kind of like my end goal where I want to do that in an aspect of hawaii. Of course, you know where I want to support where I'm from, but yeah, that's where I want to see oh, that's cool.
Speaker 2:Can you monetize what you're doing now through instagram or oh yeah, right now everything is monetizable.
Speaker 1:Like, I just gotta make sure I don't make it swear like anything bad, um, but yeah, I check all my monetization. It is all monetized. Uh, tiktok, instagram, oh tiktok. Sometimes youtube is pretty good, so yeah, currently it's been good for monetization and um the work, so yeah so how does that work?
Speaker 2:say, you post videos on instagram, then how do you get money like from or revenue from from or through instagram or meta?
Speaker 1:yeah, so I can tell you all the platforms actually. So, instagram, you have to reach a hundred thousand followers and be posting at least two to three times every 30 days and and then throughout your videos that you get, you can get as much as I forgot. How much, I don't know, it depends for what kind of videos that you've been posting out and then you can either get it paid from per video or per month. I haven't allocated mines yet because I just recently hit 100,000. So that's that. Youtube, I think it's only a thousand. Oh, you have to hit a thousand followers with, I think, 35 000 watch time or something, and then that's where you can get paid, because, brock, who's getting paid from that now? Oh, nice, uh, what else? Tiktok, I think it's 10 000 followers, and with, uh, 10 000 followers with 50 000 views or watch time around there.
Speaker 2:So yeah, have. Have you done research and stuff, how to kind of grow your audience and stuff like that, or you just been kind of traveling there?
Speaker 1:yeah, I've been doing research on it because I did marketing so I did a lot of research for social media and stuff and most of the outcome of exponential growth would be trends. So like not necessarily copying someone, but like copying what the trend is and implementing in your own stuff. That's is where the highest leverage of your guys growth for social media. So unless if it's like something really really edgy, like bra cruises videos that could go viral quick, then yeah, maybe as well you know that would be it too yeah, it's super random.
Speaker 2:I had had one of my daughter's workout videos go viral and it was like. I posted it, maybe like in May, and all of a sudden in July it just took off out of nowhere.
Speaker 2:And it started getting shared and sent around and I got a lot of volleyball people started following me and I got a lot of volleyball people started following me and it it was like a maybe like a couple weeks of just people started adding me and following that video and then it kind of tapered off. But I was like whoa that, how do I reduplicate that again? But it's just so random, I guess I don't know I it just came out of nowhere for me. I don't know if if that's the same for you yeah.
Speaker 1:So, um, it depends what you want to post to right. So, like, if you want to be posting more of like the type of content such as like the volleyball stuff, right, that might be your niche. And then, like, if you keep consistently posting about more volleyball content, then your algorithm would change into that market and then there will be more loyal people going towards you for that. So it depends, because I did gym content too before and then I had a lot of followers starting off with gym content and then, same thing, it died off because I progressed to something different. So it also depends on editing, like, um, watching your audience too, so that is also a big key. So, in that answer, it is random where you can get like those things, but to maintain it you have to be posting what type, what your audience want.
Speaker 2:Basically, oh, that makes sense, because I'm so sporadic. I'll post, uh, like a volleyball video, then I'll post a trailer for my podcast, then I'll post what I ate, then you know, I mean, it's just not yeah it's not a consistent kind of genre I'm going at, I'm just posting thaddeus, you know. I mean not like anything kind of targeted to one like demographic. I guess that makes sense.
Speaker 2:I should kind of do it because your, your stuff is pretty consistent. So, because your background is in marketing, I feel like nowadays the marketing is so consistent with social media, more so than anything else. If you don't have so many followers or doing stuff on social media, it's kind of hard to build a brand, in my opinion.
Speaker 1:Yeah, big time. Like I did research Nowadays, like if you want to start a business, if you want to grow towards like anything that you want to do, you need social media with it. That's the only way people can see it, see what you're doing and see, like, how you're going to progress it to people.
Speaker 2:So yeah, yeah, it's hard for people that aren't creative but want to start a business. They cannot like cross over unless they hire people.
Speaker 1:Yeah, that's the main thing.
Speaker 2:I guess that's how you can make money, yeah, so what do you do for a job, or are you just kind of focused on this?
Speaker 1:Yeah, so, oh, my God, I have so much things. So I work for, I cannot say, my organization, but I work for a corporate organization and for that I do financial marketing. So what I do is a lot of construction, um, marketing, construction wait, not marketing. I do accounting work for that company. So I do like financial analysis, um what's what they call reconciliations and all that big financial stuff. Um, that's my full-time job.
Speaker 1:I met my regular nine to five and then I have my marketing business called luminary MNA LLC. So that is where I do the in-depth kind of like vlog kind style towards their marketing and towards their work and kind of implementing my interviews here and there for some companies and it works a lot of companies already here in Hawaii and I'm also going gonna make another business coming up, so like I'm like hella busy this year and that one is gonna be towards the brand, like I'm making like clothing kind of products and that's gonna be e-commerce oh, that's super cool so yeah, that's yeah that, but that's how you gotta be in hawaii, because it's so expensive.
Speaker 2:I know that's crazy so brands can kind of hire you to do social media for them or like oh, just make a video repping our stuff or something like that. Is that how it works?
Speaker 1:or yeah, so it depends like what you want or what it wants. So, like, if it's a big brand that wants me to be in their collab video, they just send me a type of merch or like a certain amount of products and then I just either showcase or put it even in my videos and stuff like this. This is, um, uh, dark sports that I help up so sometimes on my videos are where it is always finest. Two is a big one that it also helps support.
Speaker 2:Oh, you work with lele then yeah, they're very cool.
Speaker 1:And then the marketing. The marketing girl is very fun. She's been doing interviews too.
Speaker 2:She's pretty cool so yeah, oh, that's super cool.
Speaker 1:So what do you do like for fun, bro, on free time and like on downtime for fun, I don't even have downtime I don't really for fun, I just like hang out my friends, that's like my good time, like if I just want to de-stress, get away from all of this um influencing stuff, then yeah, I just hang out with my close friends and just chill that's nuts.
Speaker 2:How often do you stream uh on twitch?
Speaker 1:yeah, so before before I got banned, I streamed um tuesday, thursdays and fridays for like the whole night and then, um, yeah, those are the times that I stream, when I post my videos. I post that tuesday, wednesday, thursdays, sometimes fridays, if it's like really that good, and uh, youtube around the same time of my instagram and youtube and tiktok.
Speaker 2:So yeah, so you really do have it mapped out.
Speaker 1:Yeah, so like once I post something on Instagram, then it'll go on my TikTok and then my YouTube all at the same time. So it's just scheduled.
Speaker 2:I guess that's how you got to be and people start kind of expecting it certain times. I know, like for my podcast, people expect it every single Mondayay and then it's like like this past weekend I couldn't do it because I was at a um tournament and I had no time to edit. So I'm like, okay, well, I'm just gonna drop it. Monday everybody's like where's the, where's the next episode? It's like that's good and bad. It's like now everybody expecting it. Now I gotta, yeah, come through. But it's like shit, sometimes I can't do it. You know what I mean.
Speaker 1:Yeah, but that's okay, you know, like it's part of life and, like you know, people, even YouTubers and other creators they take breaks of what they're doing. So it's totally fine, you know, and yeah you know and yeah, in in your opinion.
Speaker 2:What do you think the generation is with handling social media? Do?
Speaker 1:you think it's in a positive?
Speaker 2:way or negative because it's. It can go either way and right now, like there's so many negative situations that happen with social media and but there's also positive ones and a lot of it is just behind fun, but there's a lot of clickbait, like I've seen murders and shit on social media and it's like bro like, yeah, I've seen one video this, uh, I think it was in australia or new zealand and these guys are squaring off and one guy just put on a knife in there, soak, hit his neck and he's like holding it and he just dropped.
Speaker 2:I'm like, did I just watch a murder? Like was that real? Like that looked real. And then it got taken down and I was like, oh shit, that was real. And then I googled it. I'm like, holy god, that was a real murder. I just watched it. I don't know. I don't like I wouldn't want my daughter to see that shit. You know what I mean. Like it's.
Speaker 1:Yeah, I agree. For me it is a negative toll.
Speaker 1:To be straight up and completely honest, right now it is a negative and even if you still post something really positive, people will find a way to make it negative. Even post something really positive, people will find a way to make it negative, even like my videos. I try like when I started. First I put wholesome content you know like what is, what is your favorite local artist, what is your favorite local business? And then I get roasted from it. I'm like, oh what? I'm trying to promote the business, I'm trying to like help out people and then I getting like told on. So I guess it's because people don't really care of what they post, because they wouldn't know who that person is in the end of the day. So right now it's a negative toll in my opinion, but I'm trying to work my way to make it positive and be more like yeah, because more aloha yeah, more aloha, like for me, the reason why I post all that red flag videos.
Speaker 1:People say it's a big negative. For me it's no, because I'm trying to educate the younger generation and the younger people to not be a red flag. If someone's definitely got that vibe from it, yeah, if someone says if I want to go like people who don't shower is a red flag, then you should just go shower so you can end up dating someone and being better. You know, not bash on the people who don't shower. You know what I mean.
Speaker 2:It's like oh, I'm like I just matched three of those red flags. Maybe I should change some stuff up, exactly Like that's what I'm trying to do some stuff up exactly like that's what I'm trying to do, I don't know. Like because of social media, there's a lot of clickbait out there and I always kind of thought, like the negativity gets more views, no matter what you see, you got you. You see guys beefing on the street.
Speaker 2:That's gonna get way more views than someone giving one homeless guy on sandwich, you know, I mean like it's just yeah, it is what it is, but with certain uh pages it's, it's highlighted all the negativity and that's the ones that seem to do the best and I don't know how to switch it around or how it can be changed. But what you're doing is just wholesome good vibes, kind of stuff, and I think that's refreshing in this day and age and it's rough because I assume you don't have any kids right now.
Speaker 2:Right that you know yeah no, no once you have kids right and it becomes a whole new thing, because now you gotta protect them from the negativity and it's like I wouldn't have any problem with my daughter watching your stuff yeah but there's stuff out there that it's she.
Speaker 2:There's no filter, she could just wander onto some a murder or some I know. And some of these girls like they're put oh, it's nuts. Like I don't understand how they put themselves out there. I guess it's so they can link up to their only fans and it's like, bro, these girls are doing some crazy shit on instagram just to get followers to go on their their only fans and oh, bro, they're banking out though. But yeah, if I was a little kid, that would be so much. That would be if I was a young boy, and seeing all that stuff like that would be cool, you know, I mean, but it's definitely not something that I would want my kids to see. You know what I?
Speaker 1:mean, yeah, exactly, and that that gives me fear too. You know, as an influencer, we're trying to influence people of what we want to do and currently, right now yeah, you're right, there's so much people trying to influence people for the bad thing Only fans doing all that stuff. I'm like you know, that's not what I want, how our community is going to be built, you know, and trying to make it towards something good. But yeah, yeah.
Speaker 2:Social media is becoming to where kids aren't living in the moment. To where kids aren't living in the moment. They're always trying to show people what they're doing and not really experiencing those things that they're doing. Because I'm a nightclub promoter, I always see it. I've seen girls the whole time they're in the club they're live on live instagram or taking videos and pictures of their own vip or whatever it's like. They're not even enjoying the moment that they're in. They're too busy showing people what they're doing and it's kind of sad, bros, it's makes me feel like people aren't living in the moment or enjoying the reality of life.
Speaker 2:They're just trying to show people that they're some kind of status.
Speaker 1:You know I mean I know, I totally agree. Yeah, that's so sad and I'm like I see it too. Yeah, you're right, in the clubs moani's district, valor's, everywhere you're like always posting. I'm like enjoy, enjoy your life. You know, like social media, it's just like a secondary aspect. You know, it's not, it's not even like a big thing it's.
Speaker 2:It's a tool definitely, but you shouldn't be putting your whole life towards it, you know yeah, and then like 90 percent of time they have like maybe like 300 followers, that don't give a rip what they're doing but it's so important to them. You know I mean yeah, oh, I'm having a not a hard time, but I'm starting up. My daughter just got instagram and, like I told her I'm I'm gonna keep the password so I could jump on anytime, just in case, and oh, I kind of look and it's.
Speaker 2:It's silly and innocent. Right now she's only a freshman, but I could see how it could uh go, go in a bad way and then I gotta have to step in. But a lot of these influencers don't feel like I don't feel like they're taking the responsibility of, they're not taking the responsibility of influencing people the right way or in a way to where it would be kind of better for the community or I mean just for fun.
Speaker 2:But sometimes you influence people wrong. You know what I mean? Yeah, I totally agree with that and it's in the word you're in. You're an influencer. So if you influence people bad, what do mean? Like, yeah, I totally agree with that and it's in the word you're in. You're an influencer. So if you influence people bad, what do you think's gonna happen? You know I mean yeah, for real.
Speaker 1:and again, like people some of my friends that started to do influencing stuff. They started off with pranks and I'm like I am not doing that like prank videos, like embarrassing people in public and stuff. That's a big no-no for me. And it's like it also comes to with reputation. You know you don't want to be known for being that guy on social media. You know you don't want to be a bad, negative toll. You're an influencer, so maybe do something a little more better.
Speaker 2:And, yeah, bruh those pranks Okay, I got maybe do something a little more better. And yeah, right, those prank okay. I gotta admit I watch a lot of those prank ones because oh yeah, me too, it's entertaining yeah, I guess I'm part of the problem.
Speaker 2:but, bro, some of these guys, they oh, I don't know how they don't get lit up because they'll like throw something at people and then being and like, make like nothing, and then They'll throw something at people and then make nothing. Some of them do some crazy stuff. I seen one the other day A guy went up to a Crips in one area in California.
Speaker 1:I saw that one dude yeah.
Speaker 2:He's waving his red bandana. He's like what are you crazy? I'm like, bro, you get shot trying to make a YouTube video. Are you for purpose of that? Like, yeah, those prank ones is pretty nuts, bro, those guys is, but then you, it works because I'm watching them and like you know watch the next one. Next thing you know I would. I would spend an hour watching some chupapi monaño guy throw shit at people, oh him, oh my God, that guy.
Speaker 2:That guy is kind of funny though, but I seen one where he pranked his girlfriend that the vet was going to steal her cat. Did you see that one?
Speaker 1:Oh, my God. Yeah, I think I saw that one oh she was going to lose it.
Speaker 2:Bro, honestly, why would you do that to your chick? I was like bro, there's too much. But I see a lot of influencers like, for fun, that there's this one couple that I follow his name is larryl benz or something like that and he has, like he's this black guy and has like this Latina wife and they just had a kid. But they do so much fun stuff to each other and it's funny and it's fun to watch and it's also a positive, it's humor and that's the kind of stuff I like. But it's hard to uh filter out the content that you consume because, like I said, like negativity kind of sticks, and then you get through the rabbit hole and then you're screwed.
Speaker 1:You know what I mean yeah, that's totally it, but, and it's hard, I'll just say it's hard and yeah, well, what you're doing is good.
Speaker 2:I think, um, yeah, just keep putting what I like, like I said earlier, like you're putting hawaii people in front of the the camera and a lot of those girls and and dudes get noticed and but I could spawn something and I think hawaii needs more of that and I think you're kind of paving the way in some aspect. What do you?
Speaker 1:think, yeah, most definitely big time. Yeah, already, hawaii has been a big toll here and helped me up so much, you know, and like it developed a lot big time. Like I want to really make hawaii out there, because all my friends and all the people I met on the mainland, their aspect still is saying like, oh my god, grass huts, what's really over there, what's like. Even till now I'm like, okay, well, now I want to try and make hawaii known and have more like clarity, saying like you know, this is not just like a rock, you know there's life here. You know what I mean. And I'm trying to like implement that and I'm slowly getting there. I'm getting comments and DMs from other influencers, from LA California, all that big mainland stuff, and yeah, it's growing.
Speaker 2:And I'm trying to get some influencers here too in hawaii, so it can grow more and nice yeah you ever think about trying to take this to the mainland and do a couple shoots out there and kind?
Speaker 1:of. Yeah, I'm already, um, so I think in march I'm going to la to meet up with a couple other influencers. They kind of do more like the red flag kind of work. Awesome, we're gonna try Do some content there and I'm gonna try To bring them here. I have Another meeting with People in Washington and in New York, those type of influencers and yeah, it's that Next step To start to be A little more with the bigger people.
Speaker 2:So oh, that's cool. Collab and stuff with with nationally known influencers. I think also, if you were to do you and brad cruz would kill this brad, if you guys went to like uh, holo, holo fest in vegas or like maiden oh yeah, like like those kind of shows because they have big ones in vegas, um washington, like any hawaii based uh show.
Speaker 2:Or like get together, like they got big stuff in vegas because there's a lot of local people there. Oh, like they would be stoked to see you guys there. Like you and him would would kill that and they would be so they would be stoked to see you guys there. Like you and him would big time would kill that and they would be so. They would be so down to be on like part of your guys stuff coming from hawaii.
Speaker 1:That's actually a great idea. Let me go to that town, yeah right yeah what is?
Speaker 2:the big one they have like holo holo fest and um, not made in hawaii, it's aloha fest, I forget what they call it. Yeah, like, just go over there with your guys mic and camera. So how do you work it out, bro?
Speaker 1:you have the mic and it's like one of those little, uh, those little pocket mic things that you stick it in the mic like yeah, so it's a um rogue mic interview pro, so it just sticks into the mic and it sticks into my camera and then with the audio recording and stuff, it can go from feedback from far length. Um, I have two broad crews, has two too. So, yeah, it helps so much before when, when he started, I used my phone. That's how he started it, and then now I grew up to like this big professional camera, which is pretty dope.
Speaker 2:Oh, you have a legit camera.
Speaker 1:Yeah, I have a legit camera now. It's like a cinema camera for it, just for these videos. It's crazy.
Speaker 2:What kind of camera?
Speaker 1:It's a Sony FX30. Oh, it's crazy what kind of camera.
Speaker 2:It's a sony um fx30 oh wow, yeah, people from movies shoot it, but it's an expensive camera. Oh, maybe. Oh yeah, that's, that's legit then, and then you just upload it to cap, cut and mess with it there yep, upload it to cap cut, edit it all that good um trending features and then upload it there oh brah, that's super cool with cap cut too.
Speaker 2:I I was talking to dj hopper boy, who's like the person that's been helping me out with a lot of stuff because he does video editing and oh nice, he was telling me how not upset he was, but he's done it his whole life because his dad is tiny to donnie and his his dad is um, had his tiny tv show and nobody really knew. But taylor, or dj hopper boy, is the one who edited his whole show since he was in high school and doing that from that early age till now. He's seen the difficulties it was from then to now and how easy it's becoming, where you can throw up two video clips on cap cut and it edits it and makes it transition and make it all cool, sync to music and all that before it would take him like an hour to do or like, oh my god, yeah. So with these features a lot of people have tools to create and create cool stuff. It's just they gotta take the time to do it and yeah, it's out there for everybody to use. You know what I?
Speaker 1:mean, no, yeah, I, um, I can relate so much with dj hopper boy because before, when I went to farrington in high school, we had to edit videos and stuff, so we were editing towards like the oldest editing software, so I understand how hard it is editing. Back then it was so hard and then like cutting, extorting the audio and all that good stuff it took hours and then now it only takes less than two minutes.
Speaker 2:Yeah, exactly, he said, now I can make on video like waiting in line at Target.
Speaker 1:Yeah, so that's the good part about innovation. So, yeah, big time yeah.
Speaker 2:Well, man, we've been going for an hour and I definitely appreciate you coming on. I definitely want to have you back because I think in the future you're going to blow up to something different. I want to talk to you about it. In the next year or so, it would be fun to have you and Bra Cruz on at the same time. That would be a fun show.
Speaker 1:With Ray.
Speaker 2:Oh, ray's good right, I just seen a post he made. He texted me today about some kind of uh, his cruise. Yeah, I was like, oh, that's I would, but there's no way they wouldn't let me on that ship, because I would have done. I was like you're not gonna let me on. I saw this hole in this thing like or something like.
Speaker 2:Yeah, I was like pissed bro and like he flew somewhere to to go on that cruise and yeah, oh yeah, I felt. I actually felt some kind of way and the amount of stuff that guy does for other people like he. I I felt like kind of bad I was. I was why I watched it at work and I'm like oh, that sucks, bro, like I saw it, he works three jobs too.
Speaker 2:Just yeah, I'm like yo man, I wouldn't know, yeah, and he does a lot for the youth and yeah, that was, that was just a bummer, I hope, I hope it works out for him. But shout out to ray, yeah shout out to ray mirage and all his glory. That guy's fun, bro, he. I had him on and he's like that guy is just a whole mood he's fun. I love him yeah, well, um social media wise, where can people find your content? How can people check?
Speaker 1:so well, just hit me up on my Instagram. It's going to be Jack Chrome J-A-C-H-R-O-M-E underscore. Yeah, I post all my content there. That's my main heart and blood, so check them out.
Speaker 2:Right on and for us, as always, it's Above the Bridge. Podcast on Instagram, youtube, my website is atbpodcom and I'm Thaddydaddyhi on Instagram. Um, keep doing what you're doing, bro, as big as you become. What I respect about you is you seem very humble and very down to earth, and that's what Hawaii needs that same aloha, that same vibe, that same humbleness, no matter how big you get, and I think the kind of influencing that you're doing is in such a positive way.
Speaker 1:I hope more people follow that direction yeah, appreciate it so much and I love being here right in the future. Yeah, let's, let's get this big and then let's start putting out people here.
Speaker 2:So yeah, let's get them up there Right on man, we'll shock us for the cameras.
Speaker 1:Yes.
Speaker 2:Right on, we're out. Shout out to the Artist Group Network Aloha Cheers. Thank you.
